Startup Gears Workshop

Day 1:
For Idea Generation & Opportunity evaluation we had invited Ms. Bhavana Kataria consultant of NEN.
The session started with what makes a good entrepreneur and moves on to how an idea is generated.
For the purpose of idea generation for Ms. Bhavana asked us all to write at least two ideas and then randomly made 6 groups. She then asked all of us to within 30 min. not only to convince each of the group member on one plan (out of 2odd plan per member) but also to decide:
# Company name.
# Target consumers.
# Present and future growth.
Then finally we presented in front of all, which was then evaluated by her on the spot.
The whole exercise proves to be very fruitful as it made students to think out of box by giving chance to put theoretical knowledge to practice, to come up with workable business idea.
Many groups come up with really great ideas like Health Care Mall, Musical Mall to name a few.
The session ended with Ms. Bhavana insides on what make a plan successful “one need not to have a innovative idea but any workable idea i.e. implementation is most important”

Day 2:
For Brainstorming and How to write a formal B-Plan we had invited two alumni of IIM-A Mr.Nikesh Agarwal & Mr. Rajat Gulati.
They both were batch mates, after working in corporate for around 18 month after they both decided to start up their own venture. Mr.Nikesh Agarwal joined his family business & Mr. Rajjat Gulati is soon coming with his own coffee chain in NCR.
In their session they threw light on how to put your ideas your plan on papers i.e. how to write a B-Plan which involves proper documentation and above all Executive summery which is the most important aspect of a formal B-Plan as it should tell each and every bit about your plan.
After giving inside about formal B-Plan writing, they both divided the students in to 6 groups but this time each group was separate unit of a business planning i.e. Product design, Industry analysis, Finance department, Marketing Research & Sales & Advertising. They give us the idea i.e. to open “Lounge Bar in NCR” and also laid down certain criteria as boundaries to work within.

Then they asked each group to not only coordinate within the group but also to coordinate with other groups and come up with a complete business strategy including competitor’s analysis, cost factor, USP within stipulated deadline & then present the complete B-Plan so formed.
The one mantra they give in the end “it’s better to work on other money before starting your own venture”

RTI Awareness Campaign

We have planned a rolling campaign to spread the awareness of “Right to Information Act” in different MBA institutes in the NCR region. We have collaborated with RTI officials, who have devised a panel to take this campaign to as many people as possible and make it a huge success.

We plan to empower students on their right to procure and access information and make use of it in an efficient way, because this responsibility lies with the educated youth to use this information for the betterment of society. We will spread awareness about the different eco-friendly initiatives and policies of different organizations and governments, related to greenery and environment protection.

Date Of Event --> 7 Feb to 14 Feb

Greenery in crisis – Ek naya daur

In this event, all the participating teams would have to make a small and original but an highly impactful movie or a small video of 3 to 5 minutes, which would show as to when individuals or a group of individuals are concerned about their benefits, needs and wants and don’t even think of preserving or protecting their natural habitat or the environment, how in this matter of crisis, the objective of “Go Green” can be successfully achieved.

The movie or video which gives out the best message and creates the maximum impact on everyone’s mind and soul, would be the one who would establish a new path, a new way, a new era.

In other words, it would give rise to “Ek naya daur”

Date Of Event --> 7 Feb to 14 Feb

Abhiyaan : Lets Go Green

This is a simulation based competition, comprising of real life situations related to a very pertinent and talked about concept in today’s changing world and moreover corporate scenario called, “Green Marketing”

The participants would be given real life situations that are faced by different entrepreneurs and organizations in implementing eco-friendly measures and products and they would have to conceptualize, formulate and present a suitable promotional campaign related to a particular company, wherein the campaign would revolve around the central theme i.e. Green Marketing.

The objective is to provide an impactful platform to all the participants to showcase their humane, business and creative skills and to create a high impact on everyone’s mind and soul.

The real life situations have been collected after extensive research.

Date Of Event -->10 Feb

Caso Estudo

It is one of its kind of case study analysis completion, which is being organized for the first time in our institution. In this competition, the participants would have to analyze and solve a case study, the central theme of which would revolve around Profitability - Corporate Social Responsibility tradeoff.

The case study would be such an innovative one, which would compel the participants to choose between good corporate social responsibility practices and anti-social and anti-ecological practices in a highly profitable yet adverse situation.

The objective behind this exercise is to help participants to develop a conviction to never resort to anti-social or anti-ecological practices in any adverse situations.

The cases are designed by the combined efforts of faculty and students of different departments of our institution.

Date Of Event --> 11 Feb